Execution Details

SonyLIV Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

SonyLIV Roadblock Ads Cost 

The cost of SonyLIV roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

SonyLIV Roadblock Ads Benefits

• 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

• Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

• Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

• Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

• High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate SonyLIV with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!