RoadBlock on The Hindu

The Hindu
Premium
Website
Mobile
Website
sideBorder
Used For

Impact

sideBorder
Ad Type

Image

sideBorder
Lead Time (in days)

3

sideBorder
Span

1 day

Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours. On The Hindu Website, advertisers can place their ads through different banners under Roadblock Ads including Medium Rectangle, Half page Banner, Large Mobile Banner, Parallax Banner, Skinner Banner, and Leaderboard Banner on the various dimension. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Rack Rate

₹ 7,86,500 / Per Day

party-popper

TMA Offer

Login To View

Min Billing

₹ 7,15,000

Min Billing

₹ 7,15,000

Execution Details

CREATIVE SPEC: image

Unit

px

Format

.JPG

Resolution

300

Other artwork related details

#Placement - Desktop + WAP + APP (Home Page + ROS)

Detailed Dimension

Click here to view

ADDITIONAL INSTRUCTIONS

Restrictions

#Max File Size 150 kb #Background must be a solid color/image and not transparent # ClickTag and Replay button will be embed on creative

Estimated CTR

0.40%

Estimated Views

5 Million impressions in The Hindu+Business Line+The Hindu Tamil + Sportstar

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

The Hindu Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

The Hindu Roadblock Ads Cost 

The cost of The Hindu roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

The Hindu Roadblock Ads Benefits

  • 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

  • Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

  • Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

  • Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

  • High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate The Hindu with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!