English Premier League Advertising

English Premier League Advertising

28M

Reach

282 days

Duration

About English Premier League Advertising

English Premier League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, English Premier League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Key Insights

Gender

Men's

Categories

Football

Digital

Popular
video

English Premier League On Hotstar - Banner- Display Ads

Squeezeups and LBands are available per instance and can be selected for specific moments during matches involving the top 6 teams. Advertisers can customize their placements for each instance, ensuring strategic visibility during key moments.
Base Rate

₹ 18,150 Per Display

Popular

English Premier League On Hotstar - Mid Roll- Video

Brands will be provided with mid-roll video ads of 10 seconds duration and will be displayed on the matches. Brands can choose to display their ads on the basis of Teams or Matches.
Base Rate

₹ 36,300 Per Spot

Popular

English Premier League On Hotstar - Pre Roll- Video

Video with a duration of 5-10 seconds will be displayed on the platform as pre-roll video advertisements.
Base Rate

₹ 0.55 Per Impression

Other

English Premier League On Hotstar - Co-Presenting Package

In Co-Presenting, During EPL 2024-25, brands receive mid-roll video, 20 seconds for all 380 matches, pre-roll ads 5-10 seconds, Squeeze Ups, and L Bands. VOD branding includes Saves of the Week with 1.75-2.25 million views and co-branded vignettes with 10-15 million views. Additional opportunities include PPL segments, mobile and CTV billboards, sponsorship, and various marketing entitlements. These include logo presence on sponsor panels, social media posts, YouTube promotions, and trade emailers, ensuring comprehensive visibility across multiple platforms.
Base Rate

₹ 13,18,90,000 Per Package

Other

English Premier League On Hotstar - Full Tournament Broadcast Sponsorship Package

In Broadcast Sponsorship Package, branding will be provided for the duration of the entire tournament. Squeeze-up Banner Ads, Pre-Roll (5-10 seconds), and Mid-Roll (20 seconds) video ads will be displayed during all the matches of the tournament. Video on Demand branding will also be provided which will be displayed on the Saves of the Week segment with 1 video being played per game week. Video Ads of 5-second duration will be displayed as sponsor ident will be displayed 2 times per match as a value addition to the package. Logo Presence will be provided on the sponsor panel. Logo Presence is also provided on the sponsor slate on the E4M Trade Website as well as site capture. Branding will also be displayed on the Hotstar Marketing Platform as social media posts on Youtube, LinkedIn, Instagram etc. and trader emailers on Afaqs. Package pricing varies depending on the impressions provided. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Base Rate

₹ 7,70,00,000 Per Package

Other

English Premier League On Hotstar - 5 Month Co-presenting Package

5 Month Co-presenting Package, In the EPL 2024-25 season, advertisers benefit from extensive exposure through 20-second mid-roll video ads in regular and carousel formats across 160-190 matches over 5 months. They also gain visibility with Squeeze Ups, L Bands, and 5-10 second pre-roll ads. Co-branded vignettes and VOD branding like "Saves of the Week" further enhance engagement with 1-2 million viewers and approximately 1 million impressions respectively. Sponsorship idents and robust marketing entitlements including logo presence on various platforms like YouTube, LinkedIn, and Instagram amplify brand visibility, making this an ideal platform for reaching a broad audience effectively.
Base Rate

₹ 6,62,19,998 Per Package

Other

English Premier League On Hotstar - Monthly Broadcast Sponsorship Package

In Broadcast Sponsorship Package, branding will be provided for the selected month of the tournament. Squeeze-up Banner Ads, Pre-Roll (5-10 seconds), and Mid-Roll (20 seconds) video ads will be displayed during all the matches of the tournament. Video on Demand branding will also be provided which will be displayed on the Player of the Week segment with 1 video being played per game week. Video Ads of 5-second duration will be displayed as sponsor ident will be displayed 2 times per match as a value addition to the package. Logo Presence will be provided on the sponsor panel. Logo Presence is also provided on the sponsor slate on the E4M Trade Website as well as site capture. Branding will also be displayed on the Hotstar Marketing Platform as social media posts on Youtube, LinkedIn, Instagram etc. and trader emailers on Afaqs. Package pricing varies depending on the impressions provided. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Base Rate

₹ 75,90,000 Per Package

Other
Video Ad
Video Ad

English Premier League On Hotstar - Monthly Standard Inventory Package

As part of our Monthly Standard Inventory Packages, brands will be provided with 15-second mid-roll video ads and squeeze-up banner ads. Brand ads as per the package will be displayed for a duration of a month, differing on spots and impressions basis. For more details to place your advertisement on this platform.
Base Rate

₹ 33,00,000 Per Package

Other

English Premier League On Hotstar - Team Selection Package

As part of our Team Selection Package, brands will be provided with 15-second mid-roll video ads and squeeze-up banner ads which will be displayed on the matches of any top team chosen by the brand. Brand ads as per the package will be displayed for a month, differing on spots and impressions basis.
Base Rate

₹ 30,80,000 Per Package

Other

English Premier League On Hotstar - VOD Package

The VOD package consists of various components such as Saves of the Week, Team of the Week, and 5 Things We Learned. The package includes 1 video per game week in the duration of 4-6 minutes, 1 video per game week in the duration of 4-6 minutes for Saves of the Week, and 1 video per game week in 4-6 minutes. These videos will be displayed in the Opening Slate (5s), Closing Slate (5s), and 1 Squeezeups. If you need more information, please refer to the execution detail section below.
Base Rate

₹ 7,70,000 Per Package

Other

English Premier League On Hotstar - Content Integration packages

The Content Integration packages include various components, among which is the Video PPL Segment. This segment includes 30-second videos in all the tournaments, along with one logo on the opening slate, one squeeze-up, one verbal mention per episode, and one brand philosophy mentioned once in the script. The Video Co-Branded Vignette includes 30-second videos for Full Tournament All Matches, Full Tournament Top 6 Teams, and One Month All Teams. It has 80 instances of Live SQ, Brand Philosophy + Match Footage + Brand TVC, one verbal mention, and presence on the Hotstar marketing platform (YouTube). which includes one squeeze-up, one verbal mention, and one presence on the Hotstar marketing platform (YouTube). All these video presences can be seen on the Tournament and D+H Platform. If you need more information, please refer to the execution detail section below.
Base Rate

₹ 49,50,000 Per Package

Other

English Premier League On Hotstar - Billboard- Mobile

During the EPL 2024-25, maximize brand visibility throughout the tournament with Mobile Billboard and Breakout Billboard packages. Capture attention and drive engagement across all events, ensuring your message stands out. Perfect for comprehensive branding campaigns
Base Rate

₹ 35,20,000 Per Campaign

Other

English Premier League On Hotstar - CTV- Billboard

Maximize brand visibility throughout the tournament with our Mobile and CTV Billboard packages. Capture attention and drive engagement across all events, ensuring the message stands out. Perfect for comprehensive branding campaigns.
Base Rate

₹ 27,50,000 Per Campaign

Television

Popular

English Premier League - Package

The media option is put on request as the rates are not yet released in the market. Once the rates are released, we will be updating it on the site immediately. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

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Media Demographics & Analytics

Schedule

User Reach & Demographics

Previous Season Viewership 2023-2024

Gender Distribution

Male

Female

70

30

Previous Season Viewership 2023-2024

Age Distribution

In %


18-24

45

25+

55

Previous Season Viewership 2023-2024

Geo Wise Distribution

in %


Top 6 Metros

60

Previous Season Viewership 2023-2024

NCCS Income

in %


NCCS A

55

Others

45

Previous Season Viewership 2023-2024

Device Distribution

In %


15K+Devices

70

Previous Season Viewership 2023-2024

Watch Time

In %


CTV

40


English Premier League Advertisement

English Premier League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, English Premier League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Sports marketing events in India are witnessing exponential growth, propelled by a passionate sports culture and an ever-evolving media landscape. Sporting events like English Premier League offer a lucrative platform for brands to reach an engaged, diverse, and massive audience. Consequently, the role of advertising in these events has never been more critical or impactful.

Advertising at English Premier League combines the thrill of sports with the persuasive power of marketing, creating a synergistic effect that resonates with audiences and instills a deeper connection with brands. It ranges from on-field banners, logos on player uniforms, and digital screens inside stadiums to more innovative strategies, such as augmented reality experiences, interactive fan zones, and social media campaigns. 

Why advertise during English Premier League?

Advertising during English Premier League in India has become increasingly popular among brands for several reasons. 

Large Audience: India has massive and enthusiastic sports fan base. Sports events, particularly English Premier League can attract millions of viewers, providing advertisers with a broad audience. 

Engaged Viewers: Fans are typically highly engaged during sports events like English Premier League. This can be translated into higher recall rate of advertisements. 

Brand Association: Associating with sporting events can boosts a brand’s image. By advertising during these events, brands can position themselves as supportive of sports, health, fitness etc. which resonate with consumers. 

Digital Opportuntities: With the increase in digital viewership, advertising during {events} provides opportunities for online engagement. Advertisers can run parallel campaigns on social media, encouraging interaction and further increasing the visibility of the brand. 

English Premier League Advertisement Cost

The cost of advertising on English Premier League can vary depending on several factors: 

  • One of the most important variables is location. Advertising locations in high-traffic places, such as city centres or near sports stadiums, will be more expensive because of their increased exposure and possible reach. 
  • Large billboards and digital displays are more costly than regular signs because to their size and format. Unique and interactive forms may cost significantly more. 
  • The duration of the advertisements is also important in determining the cost of the advertising campaign.
  • Popular athlete endorsements may have a huge impact on the efficacy of sporting ads. The athlete's popularity and image can influence how the public views the marketed goods or service.
  • The choice of media channels can have an impact on the ad's reach and performance. Traditional media channels, such as television and print, are commonly utilised, but digital platforms are fast expanding, providing more focused and personalised advertising options.

Types of English Premier League Ads

The world of sports advertising in India is diverse, encompassing a variety of mediums and types. Here are some of the main types:

Broadcast Commercials: These are advertisements that are aired during the live telecast of sports events on television or digital platforms. They often feature star athletes and are typically high-budget productions. They can be of varying lengths, from short 15-second spots to longer one-minute commercials.

Sponsorship and Partnerships: Brands often enter into sponsorship agreements with teams, leagues, or individual athletes. This might involve the brand's logo appearing on team jerseys (like Oppo on the Indian cricket team's jersey), product placements, or athletes endorsing products (like Virat Kohli endorsing Puma).

Digital Advertising: As more people stream sports events online, digital advertising has become increasingly important. This might include video ads on streaming platforms, banner ads on sports news websites, or sponsored posts on social media platforms.

Stadium Advertising: Advertisements within the stadium, such as hoardings around the field, logos on scoreboards, or ads on digital screens are also common. Brands often pay a premium for these ads due to the high visibility they offer both to spectators in the stadium and to viewers at home.

On-Product Advertising: This involves advertising directly on the product itself. For example, sports equipment brands like Adidas, Nike, or Reebok might have their logos prominently displayed on the shoes, clothing, or sports gear that athletes use.

Event Sponsorship: Companies may sponsor specific sports events. In these cases, the event might be officially named after the sponsor (like the Vivo Indian Premier League), and the sponsor's logo will likely be displayed prominently throughout the event.

In-game Advertising: This includes product placements within the sports events themselves. For example, a drinks brand may be the official drink consumed during breaks, or a technology brand might provide the official technology used in the event (like the "Decision Review System" in cricket sponsored by various tech companies).

Experiential Advertising: This type of advertising involves creating immersive, interactive experiences for fans, such as branded fan zones in stadiums, virtual reality experiences, or interactive digital campaigns.

English Premier League Advertising Agency

The Media Ant is one of the English Premier League Advertising Agency to advertise since it offers a wide range of services to help businesses reach their target demographic. Strategic and media planning are also accessible. In addition, The Media Ant has a broad network of publishers, advertisers, and media sources, allowing businesses to reach a big audience. 

Furthermore, the company has an experienced staff of professionals that can provide tailored solutions to each business's needs. If you're not sure whether advertising on English Premier League is ideal for your company, call us and we'll tell you!

FAQs Related to English Premier League Advertising

How much does it cost to run ad on English Premier League?

The cost of advertising on English Premier League can vary depending on factors such as

  • Location
  • Type of advertisements 
  • Duration of the ad
  • The type of Media option. 

Why advertise during English Premier League?

There are many reasons why you might want to advertise during English Premier League. Here are a few of the most common:

  • To reach a large audience of potential customers. English Premier League is a major event that attracts people from all over the world. By advertising during English Premier League, you can reach a large number of potential customers who are already interested in what you have to offer.
  • To generate excitement and buzz around your brand. English Premier League is a time when people are excited and engaged. By advertising during English Premier League, you can tap into that excitement and generate buzz around your brand.
  • To drive sales. English Premier League is a time when people are more likely to spend money. By advertising during English Premier League, you can increase your chances of driving sales.

What is the ad rate for English Premier League?

The ad rate is based on the following factors:

  • The size of the ad
  • The location of the ad
  • The number of attendees expected at the event

To place an ad, please contact [contact information].

How to advertise in English Premier League?

Advertising in English Premier League is powerful way to reach your target audience. 

  • Understand you audience
  • Define your goals 
  • Plan your budget 
  • Choose the type of advertisement 
  • Create your advertisement
  • Contact the Event Organizer 
  • Book your Ad space
  • Measure your success. 

What is the effectiveness of English Premier League advertising?

English Premier League can be a great way to reach a specific target audience. For example, if you are a software company, you could host an event for developers. This would allow you to reach your target audience directly and in a way that is relevant to their interests.

English Premier League can also be a great way to generate leads. By providing valuable content and engaging with attendees, you can encourage them to sign up for your email list or request a demo of your product. English Premier League can also help to boost sales. By demonstrating your product or service in person, you can give potential customers a better understanding of what you have to offer. This can lead to increased sales.